Looking at the email replies and facebook posting, I did piss people off with the email I sent out yesterday.
Here was the first reply from a reader
To begin with, let me thank you for how helpful your blog has been in my efforts to find a Ph.D position. The reason why I have not been actively following your posts is because I have been accepted into several universities and as such, am busy finishing my ongoing projects before I leave.
Now, I am not aware of what redundant ‘intellect’ you refer to in your mail but, I can assure you that my intellectual pursuits go way beyond reading your blogs. As for who you want as a part of your group and why is entirely upto you. However, there is something you are unlikely to have heard of, so allow me to enlighten you.
It is called POLITENESS.
Not surprised to see such an arrogant and rude email from you. Lately language of some of your posts do indicate your “arrogance”. Seems the appreciation and success has gone to your head.Sorry for writing such words but then you may like to know where you are heading to.You could have been more polite in asking for non subscription if you have an issue.It would have been appreciated much more.You do not provide any ‘intellectual entertainment’ but provide content which helps people.Not able to understand what were you expecting me to do.Write an appreciation for each post or say that you are doing a great job? Your email suggests you are moving up in the ladder of ‘egoism’.You can remove the name if you want- I will NOT miss it for sure.There are many such blogs who are more professional and can be accessed anytime with dignity.My dear friend ‘arrogance’ never ‘pays’. Knowing you I am sure you will try to find fault in every word but that’s you.
Now, you are wondering what was in the email.
Following is the email that was mailed out to a subset of total subscribers.
Subject: At least 1,000 of you should unsubscrib
Let’s not waste each other’s time.
If you haven’t taken action from my emails and you’ve been reading for over 3 months, the unsubscribe link is at the bottom of this email. I want those people off my email list.
Sometimes, people take the high-level material, feel good for a couple days…and then NEVER DO ANYTHING ABOUT IT.
Why would I do this? What kind of business person ASKS his readers to leave?
I do — because I’d rather have a core group of people who are invested in taking action than a large group of people who use these emails as intellectual entertainment.
If you are like, I want to unsubscribe from email, but still stay connected? Then Follow HSB in Facebook.
To unsubscribe, click on the link at bottom of this email.
Contents of the email an extract from email I received from Ramit Sethi (New York Times Best Selling Author).
I wonder what would be the reaction, if I were to include more details from Ramit or have a personality similar to Ramit.
But, why such an email?
I’m speaking based on pure data, analytics and cost involved to maintain email list. I’m using Aweber for my email marketing. It’s not free and it’s not cheap. You can check their site for pricing. They don’t even list the pricing if number of subscribers are greater than 25,000.
My data shows less than 10% of the people actually open and read the email. Trust me, I have been sending email almost every day for last 4 years. When you get updates from the blog via RSS Feed, Twitter, Facebook Fan Page, visiting the blog directly, etc why waste each others time?
I have to maintain the list and pay for it. You have to spend few seconds to delete the emails or archive it.
If you haven’t opened an email in last 3 months or taken any action after reading the email, why stay in the list?
Probably I should have said what “Action” means in the email. If you are reading, but not commenting in the blog is perfectly fine. Those folks who never opened an email is last 3 months or never visited the site?
So, I decided to sent an email by being upfront.
For folks who had one-one-one with me know about me. I will be upfront with you about my advice. I make suggestions based on facts.
I don’t like to add cream and butter to the way I say things. I’m upfront with my answers and that’s how I write my posts.
One of the above reply said about recent articles being arrogant and not being polite.
You see my posts as arrogant, but I see the posts as reality and facts. If you think its arrogant and not written to your liking, then there is nothing I can do about that.
Here are few replies in contrast
Dear Sir, I am really sorry. I really want to do this. I will start reading those i have in my folder from today only. I am really sorry. I need it. Thank you for the mail.
I love reading your blog and it has been of great help to me.Your blog is always been a great source of inspiration for me.
Thanks for everything. I am currently doing my post graduation from National University of Singapore and I will not deny the the pivotal role played by HSB in this.
I am unsubscribing from HSB as I won’t be able to take actions on your emails due to busy academic schedule. Thanks once again …
In your dreams, Raghu, I am not unsubscribing. )) -
What made you think am inactive, I still visit blog every week and what forced you to think that am idle i.e. no action has been taken ??
If I am not interested in HSB, why would I clutter my inbox with your emails? I will unsubscribe on my own and you need not tell me to do that.
For some my posts seem to be arrogant, but for others its not.
People are different and I can’t write to satisfy everyone’s views and needs. I can write based on my thinking and views.
Hope this clears up things for you.